Mica Sable

In 2013 I worked with MICA to completely redesign their product line, including their new Sable Collection. This included directing a campaign to launch the new dark wood line.

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The campaign was driven by a minimal, moody feel that conveyed the tone and style of the product. Shot primarily in a garage in Pheonix Arizona, I worked with Ben Christensen to create a striking campaign that helped successfully launch the new line.

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Design

Brand Design
Art Direction
UI Design
Visual Design
Creative Direction
Print Design

Engineering

Front-End Development
Back-End Development
Content Management System

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